Hi, I'm Sofia — I help SaaS companies unlock growth by building a discovery engine that puts you in front of more of the right people — and gives them a reason to choose you over competitors.
No commitment. Just a conversation.
TRUSTED BY BOOTSTRAPPED FOUNDERS
✦ This is for you if
You've built something people want. And you know that because you already have customers who love what you do.
But...what's helped you grow so far has stopped working.
The problem: Your buyers are out there, searching.
But they're not finding you. And if they are, they don't know why they should pick you over your competitors.
✦ How we fix it
I've been doing marketing for more than ten years - mostly in-house, starting in the big corporate world and ending up in bootstrapped SaaS.
Since 2019 I've worked with scrappy budgets and lean teams, building companies from their very early stages.
Here's what I've learnt: most early-stage SaaS businesses are chasing awareness the wrong way. Generic top-of-funnel content doesn't get results anymore.
Your buyers are already out there - searching, comparing and asking AI what to use. You need to be in those results, and you need to convince them you're the better bet than the names they already know.
That's the gap I close: I make sure you're present where it matters, and that your prospects have reasons to pick you over other known names.
✦ How I work with companies like yours
Level of investment depends on scope. Most engagements run on one to three days/week. We'll size it in the first call.
No commitment. Just a conversation.
✦ What they say
Built a YouTube-led content program combining original content and creator collaborations to build authority, get on the radar of the right audience, and double inbound leads.
Helped brands more than double their revenue year-over-year — without VC money, just smart, focused marketing.
Used data from A/B testing to optimise ads and push media spend on top-performing creatives.
"Sofia has introduced a holistic marketing approach, leading projects like a complete overhaul of our pricing strategy, creating new lead magnets and email courses, and managing various promotional campaigns. Her efforts include organising customer case studies and actively engaging with our community through video calls to produce valuable marketing assets."
"Sofia is the kind of marketer who becomes a key part of your team. She's results-driven, strategic, and relentlessly focused on the end goal. What really sets her apart is how she combines big-picture thinking with genuine creative passion. She's someone who will truly own the marketing."
"Sofia helped us grow faster than the market. What stood out was her ability to combine data and creativity to solve real marketing challenges. She understood our brand deeply and worked across every function to make things happen."
"You'd clearly done your research and that helps give a wider industry perspective and then add weight to the actions. There were multiple actions that I will execute — tailored to early stage start-up but with long term benefits, particularly around engaging with core consumers via WhatsApp. Advice on getting reviews on site to build trust, and testimonials with experts is also spot on — definitely areas where I can make some big steps forward."
✦ Honest about fit
I'd rather be upfront about this than waste your time or mine. The best work happens when there's a genuine fit — here's when that isn't us.
✦ Get in touch
Book a free 45-minute strategy session. We'll discuss your business, the best strategy to unlock growth and if we're a good fit, maybe even work together.
Worst case scenario: you walk away with some free advice and maybe a new friend!
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