Hi, I'm Sofia — I help early-stage SaaS founders build the marketing engine they need to grow to $1M ARR.
No commitment. Just a conversation.
✦ Results
Sofia's able to switch between high level strategy and getting her hands dirty with execution, which is exactly what you want in an early-stage start-up.
Gavin Hammar, Founder of Swarm
Built a YouTube-led content program combining original content and creator collaborations to build authority, get on the radar of the right audience, and double inbound leads.
Helped brands more than double their revenue year-over-year — without VC money, just smart, focused marketing.
Used data from A/B testing to optimise ads and push media spend on top-performing creatives.
Trusted by founders of
Swarm
Storyprompt
Tiiny.Host
O-WE✦ Who I work with
You've got a solid product and first users who love you. You've been growing through SEO, referrals, or product-led growth.
Now you're ready to add fuel to the fire with deliberate, strategic marketing efforts that will help you scale.
Independent & founder-focused.
I only work with indie SaaS founders — no agencies, no big corps. That means my advice is built for your constraints: lean budgets, small teams, and real humans behind the product.
✦ The problem I solve
You've built something people want. And you know that because you already have some customers who love what you do.
Now, you want to take the next step to make growth feel predictable and have a marketing engine that will fuel your growth. You want clarity on what channels to focus on and what to prioritise. You want someone to own the marketing surface so you can stay focused on product and customers.
I help you build the engine first. Then we pour fuel on it.
✦ What they say
"Sofia has introduced a holistic marketing approach, leading projects like a complete overhaul of our pricing strategy, creating new lead magnets and email courses, and managing various promotional campaigns. Her efforts include organising customer case studies and actively engaging with our community through video calls to produce valuable marketing assets."
"Sofia is the kind of marketer who becomes a key part of your team. She's results-driven, strategic, and relentlessly focused on the end goal. What really sets her apart is how she combines big-picture thinking with genuine creative passion. She's someone who will truly own the marketing."
"Sofia helped us grow faster than the market. What stood out was her ability to combine data and creativity to solve real marketing challenges. She understood our brand deeply and worked across every function to make things happen."
"You'd clearly done your research and that helps give a wider industry perspective and then add weight to the actions. There were multiple actions that I will execute — tailored to early stage start-up but with long term benefits, particularly around engaging with core consumers via WhatsApp. Advice on getting reviews on site to build trust, and testimonials with experts is also spot on — definitely areas where I can make some big steps forward."
✦ How I can support you
Three ways to work together — pick what fits where you are right now.
✦ We work on one focus area at a time, defined together based on your priorities and what will move the needle most.
✦ We work on one focus area at a time, defined together based on your priorities and what will move the needle most.
✦ We work on one focus area at a time, defined together based on your priorities and what will move the needle most.
No commitment. Just a conversation.
✦ Honest about fit
I'd rather be upfront about this than waste your time or mine. The best work happens when there's a genuine fit — here's when that isn't us.
✦ Get in touch
Book a free 45-minute strategy session. We'll discuss your business, the best strategy to unlock growth and if we're a good fit, maybe even work together.
Worst case scenario: you walk away with some free advice and maybe a new friend!